Sustainability Series: Hübsch Interiors
What inspired the launch of Hübsch Care?
For many years, we have focused on how to be more sustainable and socially responsible - it is part of our DNA. It has mainly been independent initiatives with focus on sustainability. In 2020, we then began the long process of being FSC® certified, which is a very big part of Hübsch Care. This process made us rethink many of the different initiatives, we already had going on, and we decided to unify these under one umbrella term - Hübsch Care.
Can you tell us more about the traceable materials sourced within Hübsch's collections?
The primary traceable material is FSC® certified wood. The main part of our wooden products are made from oak wood, but we also have ash and walnut wood in the collection. It means that the wood used in these products is harvested from forests that are responsibly managed, socially beneficial, environmentally conscious, and economically viable. Furthermore, we are implementing Oeko-Tex® certification in all textiles, and our lifestyle series is certified by Ecocert®.
How do you think the impact on environment might have changed a Hübsch customer's buying habits?
The customers are more focused on the environment, and they are more conscious in their buying habits. Customers still focus on aesthetics, but sustainability is a dimension that becomes increasingly important in the buying decision. There is still some lack in the knowledge about sustainable choices, and we see it as part of our task as a brand to educate our customers about this.
What are Hübsch's hopes for improving on their sustainability in the future?
We know that we are not saving the world, but try to do better, day by day, to reduce our ecological footprint and to be proud of what we do. All new designs and reproduction of existing designs is produced with FSC® certified wood, and we aim to have only Oeko-Tex® certified textile products by 2022. We have recently assembled an internal Hübsch Care Workgroup whose responsibility is to create new initiatives to increase the sustainability in all areas at Hübsch.